Orlando, FL, March 9, 2016 Chris Smith today announces the release of his new book The Conversion Code, published by John Wiley & Sons, Inc. The book teaches readers how to capture Internet leads, schedule better appointments and close more sales over the phone using a new sales script.

Smith gives readers the “code” to running the perfect sales and marketing team in a digital age. The book demonstrates how to leverage Internet lead generation, while teaching sales people exactly what to say and when to say it, in order to increase their closing ratio over the phone.  Smith even advises on things as specific as what tone of voice to use. The new sales and marketing book doesn’t just talk about lead conversion, it provides a blueprint for doing something about it.

Smith uses the tactics and strategies detailed in the The Conversion Code to run Curaytor, the startup he co-founded. The three-year-old company uses software to help small businesses with lead generation and conversion, and has surpassed $5 million in annual recurring revenue.

Many companies handle their online leads poorly. According to this study featured in Harvard Business Review, just 37 percent of companies responded within an hour. The rest took longer, and some didn’t respond at all. Considering online shoppers are present for only a few minutes, companies are losing out on sales by not having the correct systems. Baymard Institute documents on average 69 percent of online shopping carts are abandoned. The Conversion Code aims to combat this and teaches readers how to increase profit with Internet leads, by picking up the phone and calling them.

“Every sales person at every company needs to learn what is in this book. It will swiftly and dramatically increase their production.” said author Chris Smith. “Readers might feel like what they are learning in this book gives them an unfair advantage. Well, it does. My ‘code’ makes it possible to sell nearly anyone, anything.”

There are many books that aim to teach marketing and sales, however The Conversion Code focuses on providing an in-depth, step-by-step approach on how to drive sales from shoppers who show interest online first. There is a paradigm shift happening towards online lead generation and inside sales. The Conversion Code contains the exact formula for cashing in on this huge opportunity.  

About the author

Chris Smith is a best selling author, keynote speaker, and entrepreneur living in Orlando, Florida. He is the co-founder of Curaytor, a digital marketing company that provides software, systems, and support for top salespeople. Chris is also the co-author of the business book Peoplework. He has worked for two billionaires (Lou Pearlman and Dan Gilbert),  a near billion dollar publicly traded company (Move Inc.) and a start up (DotLoop) that was acquired for $108 million.