Samuel Brake Guia


The South by Southwest Interactive Festival is a buzzing nine-day event that explores tech, culture, music, and more across its schedule of panels, screenings, unveilings, and activations in Austin, Texas. The event hosts a diverse selection of events from the latest films soon to hit the big screen, to talks with revolutionary thought leaders such as Elon Musk.

But SXSW isn’t all blockbusters and billionaire tech leaders. It is also home to a large collection of budding startups and bright minds, ready to introduce their novel ideas into the wider world. One of the startups hitting SXSW this year is PhotoBloom AR, the first end-to-end Interactive Print platform & creator marketplace that allows users to make incredible prints that come to LIFE with movement & sound. Attending the event to represent the novel augmented reality startup is Justin Lemus, the founder and CEO of PhotoBloom AR.

“I’ve always exhibited at SXSW while working for other companies. This year is special because it’s the first time exhibiting with my own company PhotoBloom AR. It means so much to our team to be here. We’re from Silicon Valley and SXSW give us an opportunity to see what companies from all over the world are working on,” states Lemus.

Another feature at this year’s event is Casa Peru, which will showcase a number of Peruvian businesses like Liquid, and startups, such as Arrivedo, to name a few.

Founders, Rodrigo Lopez and Alonso Franco, at the Trade Show SXSW in Austin representing Arrivedo!

Casa Peru will bring Peru’s budding startup scene into the limelight of SXSW and the wider world, demonstrating the countries top companies and talent, solidifying the country’s title as one to watch on the South American startup scene. Arrivedo, which recently made headlines by helping a family fulfill their dream of traveling across South America by car while integrating themselves into the local cultures, is the first online platform for hotel recommendations that give a voice to hoteliers by allowing hotels to organize their own Neighborhood Guides.

They are working from the 9th – 14th of March, showing off their novel offering while engaging with attendees. The company also has a base in California as well as Lima, the Peruvian capital. To get a better idea of what the event means to them we spoke with Alonso Franco, Co-founder & CEO of Arrivedo.

“Peru is doing a fantastic job in positioning itself as a digital brand too, SXSW has the perfect crowd to do so,” states Franco

“For Arrivedo, SXSW allows us to talk to top digital and content marketers working for hotel brands such as Marriott, Hilton, Four Seasons among others. Arrivedo is already working with hotels that operate under these brands. Now we want to talk directly to the brands and close a deal that can exponentiate our growth,” he adds.

Evidently, these are exciting times for Peruvian startups, and thanks to their presence at world-famous events like SXSW, the pace of their rapidly growing startup scene is likely to continue with the momentum it has previously experienced, snowballing faster than before.

This article was originally taken from Latam.Tech


Dray Alliance, a B2B platform that applies the “ride-sharing” model to drayage container delivery, today announces the launch of its new quote feature, powered by a proprietary AI prediction algorithm, which provides users with a quote at the click of a button, turning hours and weeks into minutes and seconds.

The Dray Alliance platform gives importers and exporters more flexibility and options when transporting their goods from the port to the warehouse. The new feature will enable them to not only find drayage shippers faster than ever before, but also at more competitive rates — allowing them to deliver more containers and increase their revenues as a result.

With the new service, import/export shippers click a button and upload their delivery orders, after which they are immediately presented with a rate for the delivery. Over time, the algorithms learn their delivery preferences, such as destination and time, allowing the containers to be accepted and delivered with greater ease.

The drayage industry is currently facing a number of serious challenges such as rising fuel costs and a lack of drivers . For example, by 2024, the drayage industry is expected to suffer a shortage of nearly 175,000 truckers. These issues make it difficult for importers and exporters to plan ahead given the inconsistency of fuel prices and drivers. Dray Alliance hopes to change this by giving those within the industry a more consistent and reliable platform to communicate, which will lead to companies using their time and resources in the most economic way possible.

“Currently, import and export shippers that deliver containerized cargo have to spend hours or even weeks to negotiate a drayage rate, which can have a huge impact on business. We are proud to be pushing this industry forward with new ideas and technology. By offering transparency to drayage and intermodal trucking companies, we can ultimately lower the cost of container deliveries, making life easier for everyone involved,” said Steve Wen, Co-Founder and CEO of Dray Alliance.

This industry might have numerous challenges in its future; however, thanks to the innovative work of Dray Alliance, negotiating drayage rates, which once consumed a huge amount of time and money, can now be streamlined. As a result, businesses within this industry can focus on what they do best, without fretting over drayage rates or negotiations. In the face of rising fuel prices and driver shortages, this industry needs innovation and advanced technology now more than ever.